Privacy Policy

EFFECTIVE DATE: December 18, 2024

Demand Science Group, LLC and its subsidiaries and affiliates (collectively, “DemandScience”, “DSG”, “we”, “us”, or “our”) provide a suite of B2B marketing and demand generation products to marketing and sales organizations. We provide our solutions (“Products and Services”) to a wide range of B2B businesses globally leveraging our expertise across content syndication, ABM display advertising, and B2B Data.

We respect privacy and are committed to protecting personal information, or information identifying a natural person (“Personal Data”).  This includes, for example, your name and contact information such as your physical address, email address, IP address, and phone number.  Personal Data may also include your professional or employment-related details and details regarding your interaction with our Website or email marketing. 

In this Privacy Policy (“Policy”), we describe the types

of Personal Data we collect; why we collect it; the lawful bases for doing so; how we collect Personal Data, use Personal Data, and disclose Personal Data; and any of your rights, including access to your Personal Data.

  1. What this Policy Applies to

This Policy describes how we collect, use, and disclose Personal Data …

  • That we collect when you purchase or use any of our Products and Services, including visits to our website at demandscience.com (“Website”).
  • That is Business Contact Information (“BCI”), such as business name, first and last name, business telephone number, job titles, work email addresses, and location in which a business is located and an individual works.  We receive BCI from the public domain, you, and third-party providers.  (We partner with these third parties to ensure that our BCI records are as accurate and robust as possible.)
  • That we collect or use about job applicants or employees who are California residents (“Job Applicant and Employee Data”).  We collect, use, and disclose Job Applicant and Employee Data for different reasons than other Personal Data.  See the Additional Information for Job Applicants and Employees About the CCPA” section for more information.

If you have questions or would like more information, please contact us using the information in the Contact Us” section.

  1. What Personal Data Do We Collect About You, and Why?

Personal Data We Collect Directly from You

If you request a white paper or other specific content, subscribe to our newsletters, or complete the web form on our Contact Us page, we ask you to fill out a brief form that requests information such as your name, company, title, email address, and telephone, as well as your areas of interest and the content of any message to us.  Similarly, if you provide comments on any blog or community page we may host, you will need to log in.  You may log in to these pages using your social network account, such as Facebook, X, or LinkedIn.

We also collect information from you when you respond to an online survey or a telemarketing survey.

Our Website may include social media features or widgets, such as the Facebook, YouTube, and X buttons.  These features may also collect your IP address, which pages you are visiting on our Website, and may set a cookie even if you do not interact with the social media widget.  These features may also allow you to post information about your activities on our Website to your social media profile page.  Your interactions with these widgets and any data they may collect, even if you do not click on them, are governed by the privacy policy of the company providing them.

Personal Data We Receive from Information Readily Available in the Public Domain

We collect and receive BCI from third-party sources, including partners.  BCI is information pertaining to businesses and individuals that is readily available in the public domain, including but not limited to:  business name, first and last name, business telephone number, job titles, work email addresses, and location in which a business is located and an individual works.  We collect this information to provide our Products and Services to our customers.

Personal Data We Collect Automatically

We may automatically collect the following information about your use of our Website through cookies, web beacons, and other technologies: your domain name, your browser type and operating system, web pages you view, links you click, your IP address, the length of time you visit our Website, and the referring URL.  We also use cookies and other tracking mechanisms in emails that we send you.  In the email context, these tools help us know whether you’ve opened our message and whether you have interacted with the message.  We may combine this information with other information that we have collected about you, including, where applicable, your username, name, and other Personal Data.  For more information, see the “Our Use of Cookies and Other Tracking Mechanisms” section.

  1. How We Use Personal Data

We use Personal Data in several ways: 

  • To fulfill or meet the reason you provided the Personal Data, such as to communicate with you about your purchase or use of our Products and Services, to respond to your inquiries or requests for information, or for other marketing and client service purposes.
  • To tailor the content and information that we may send through development of your profile, to offer content customization and personalized help and instructions, to otherwise personalize your experiences while visiting our Website, and to help connect you with others who may have Products or Services in which you’ve expressed an interest.
  • For marketing purposes.  For example, we may use your email address or phone number to send you content, surveys, news, and newsletters, or to otherwise contact you about our Products and Services or information we think may interest you.  We may also use your Personal Data to determine what to send you and when to contact you.  We may also use automatically collected Personal Data to determine whether and how you have interacted with any email messages we have sent you.
  • To provide our customers with access to a database of accurate business data records including BCI which enables them to promote their goods and services employing direct marketing to the right people (i.e., decision makers, influencers, champions) in other businesses, and to promote your business so it can be found when it is searched for by other businesses.
  • To better understand how visitors access and use our Website, both on an aggregated and individualized basis, in order to improve our Website.
  • For testing, research, analysis, and development of our Products and Services.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data of our Website users that is held by us is included in the assets transferred.

If we want to use your Personal Data for a purpose that is not described above or reasonably related, we will contact you.

  1. How We Disclose Your Personal Data

We may disclose your Personal Data within DSG, and externally with third parties:  

Internally, Within DSG.  We may disclose your Personal Data internally, within DSG.  This may involve disclosing your Personal Data outside of the EEA and the UK.  All DSG subsidiaries and affiliates have entered into an intra-company transfer agreement committing to compliance with applicable data privacy laws.  

Other Website Visitors.  If you post a comment on the blog pages or any other public area of our Website, your comment and identity will be available to, and searchable by, all users of our Website.  This does not apply to any personal data you provide in a Contact Us inquiry.

Upon Your Request or Instruction.  When you request content from us or we present you with an online or telemarketing survey, we will typically obtain your direction to disclose limited Personal Data between DSG subsidiaries or affiliates, or specified business customers.

Service Providers.  We may disclose the personal data we collect from you to third-party vendors, service providers, sub-processors, contractors, or agents who perform functions on our behalf.  We only disclose Personal Data to our service providers for the purpose of performing services on our behalf.  We require that these parties only process the Personal Data for limited and specified purposes consistent with this Policy.

Customers and Partners. We may disclose your Personal Data with our customers and partners.  Our partners include companies that provide services on our behalf, such as hosting third-party software we have purchased and integrated into our website.

Business Transfers.  If DSG or any of its subsidiaries or affiliates are acquired by or merged with another organization, if substantially all of our assets are transferred to another organization, or as part of a bankruptcy proceeding, we may transfer the personal data we have collected from you to the other organization.

In Response to Legal Process.  We also may disclose the Personal Data we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.

To Protect Us and Others. We also may disclose the Personal Data we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which we are involved.

  1. How Long We Keep Your Personal Data

We typically retain your Personal Data only for the time necessary to realize our legitimate business purposes and to comply with the law.  We determine how long to keep Personal Data based upon several criteria, such as:

  • The purpose for which it was collected;
  • Whether it is necessary to provide our Services;
  • Whether retaining it is necessary or advisable to resolve disputes, enforce our agreements, and establish legal defenses or to conduct audits or comply with applicable law.

  1. Our Use of Chatbots

Our Website includes certain functionality permitting you to engage in real-time, direct communications with our representatives using live chat or to interact with automated self-service software through a chatbot.  We use Piper the AI SDR offered by Qualified.  When you interact with the chatbot, all the information you choose to provide to the chatbot may be collected and associated with your name or your IP address, and a transcript of your interactions or communications with or through the chatbot may be created and stored.  You should not enter any information into the chatbot that you would not want saved.  When you communicate with us through the chatbot, those communications are saved in order to process your inquiries, respond to your requests, and improve our services.  By interacting with the chatbot, you consent to monitoring, recording, storing, or analyzing your interactions and communications with us, including by Qualified on our behalf.  For information about how Qualified may collect, use, or disclose information it collects by offering the chatbot, please the Qualified.com, Inc. Privacy Policy.

  1. Our Use of Cookies and Other Tracking Technologies

We use cookies and other tracking technologies to track information about your use of our Website.  We may combine this information with other Personal Data we collect from you (and our third-party service providers may also do so for us). 

Currently, our systems do not recognize or respond to browser “do-not-track” requests.  You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies).

What are Cookies and How Do They Benefit You?

Cookies are small text files that are placed on your computer or mobile device when you browse websites.  When you visit a website, a cookie stores a snippet of text from your visit; the next time you visit, this text is retrieved by the website, and it enables the website to recognize you.  Cookies can be used differently depending on the actual website visited.  Cookies allow websites to store such things as user preferences.  You can think of cookies as providing a “memory” for the website.  Cookies on our Website do NOT store any personally identifiable information such as names, addresses, email addresses, or phone numbers.

For more details see: https://www.allaboutcookies.org/

Our cookies help us:

  • Make our Website work as you would expect;
  • Remember your settings during visits;
  • Allow you to share pages (names/blog articles) with social networks like Facebook or Twitter;
  • Continuously improve our Website for you.

We do NOT use cookies to:

  • Directly identify any individual who visits our Website.  Any personally identifiable information (e.g., IP addresses and location) is processed anonymously using Google Analytics;
  • Collect any sensitive information, without your express permission.

What Information is Kept by the Cookie?

A cookie will typically hold:

  • The name of the website that it has come from;
  • How long the cookie will stay on your computer or mobile device;
  • A value – usually a randomly generated unique number.

Granting Us Permission to Use Cookies

If the settings on the browser you are using to view our Website (Google Chrome, Microsoft Edge, Mozilla Firefox, etc.) are set up to allow cookies, we take this, and your continued use of our Website, to mean that you accept and consent to our use of cookies.  If you wish to remove or not use cookies from our Website you can disable cookies through your browser’s settings at any time, but please be aware that doing so may mean that our Website may not work as well as you would expect.

Our use of cookies falls into a few categories such as:

  • Website function cookies
  • Social media cookies
  • Third-party and advertising cookies
  • Analytics cookies

More About Our Cookies

Website function cookies, such as session or persistent cookies:

Session cookies

  • These only last until you close your browser;
  • They are not stored on your hard drive;
  • They are usually used to track the pages that you visit so that information can be customized for you during that visit.

Persistent cookies

  • These are stored on your hard drive until you delete them, or they reach their expiry date;
  • These may, for example, be used to remember your preferences when you use our Website.

We Use Cookies to Make Our Website Function including:

  • Holding information once you have logged in to save you from having to re-login each time you visit a different page during your session;
  • Once you log off or close the browser the session cookie will be removed.

Third-party functions

Our Website, like most websites, includes functionality provided by third parties.  A common example is an embedded YouTube or Vimeo video.  Disabling these cookies is likely to break the functions offered by these third parties.

Social Media Website Cookies

Our Website, like most websites, includes functionality provided by third parties.  A common example is an embedded YouTube or Vimeo video.  Disabling these cookies is likely to break the functions offered by these third parties.

To facilitate easy sharing or liking of content on social network platforms such Facebook and X, we have included sharing buttons on our Website.  The privacy implications of this practice will vary from social media network to social media network and will be dependent on the privacy settings you have chosen on these networks.

Third-Party Analytics: Anonymous Visitor & Behavior Statistics Cookies 

We use automated devices and applications, such as Google Analytics, to evaluate usage of our Website.  We use these tools to help us improve our Website, performance, and user experiences.  These analytics programs may use cookies and other tracking technologies to perform their services.  We do not disclose your Personal Data to these third-party analytics programs, and we do not receive your personal data from them.  Unless you explicitly give us your information by filling in a form or calling us, all data that analytics programs collect is stored anonymously where we only see totals and not specific individual data.  To opt-out of the collection of this demographic information from Google Analytics Demographics and Interest Reporting, you can use the Google Analytics Opt-out Browser Add-on.

Examples include:

  • How visitors reached our Website (e.g., from a search engine, an advertisement, from social media site etc.);
  • The activity of users on our Website (e.g., the number of pages viewed, time spent on individual pages, the pages visitors exit from our Website, etc.);
  • How often visitors return to our Website;
  • Visitor technology used (e.g., browser, operating system, device, etc.).

These statistics help us make our Website as user-friendly as possible, to ensure a good experience for all visitors.

We use:

  • Google Analytics.  A program that helps us measure site usage details such as those described above.   For more information about how Google Analytics collects and processes data, see How Google uses information from sites or apps that use our services.
  • Website Improvement Cookies.  We regularly test new designs or site features on our Website.  We do this by showing slightly different versions of our Website to different people and anonymously monitoring how visitors respond to these different versions.  Ultimately this helps us to offer you a better website;
  • Google Advertising.  Some of our business partners or third parties use cookies or other tracking technologies on our Website, including:
    • Third-party vendors, including Google, show ads on websites on the internet;
    • Third-party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our Website;
  • We have no access to or control over these cookies.  Users may opt-out of Google’s use of cookies by visiting the Google advertising opt-out page;
  • We use cookies to understand and save your preferences for future visits and compile aggregate data about website traffic and website interaction so that we can offer better site experiences and tools in the future.  We may contract with third-party service providers to assist us in better understanding our Website visitors.  These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business;
  • You may opt-out of the DoubleClick cookie by visiting the Google advertising opt-out page or you may opt-out of Google Analytics by visiting the Google Analytics opt-out page.

AdRoll Advertising

As you browse our Website, advertising Cookies will be placed on your computer or mobile device so that we can understand your interests.  Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other websites based on your previous interaction with our Website.  The techniques our partners employ do NOT collect personal information such as your name, email address, postal address, or telephone number. Click here to opt-out of AdRoll’s and their partners’ targeted advertising.

Turning Cookies Off

You can switch cookies off by adjusting your internet browser settings to stop accepting cookies. 

Please be aware that turning off cookies can impair the performance of many websites, including ours.

Local Storage Objects

We may use Flash Local Storage Objects (“Flash LSOs”) to store your website preferences and to personalize your visit.  Flash LSOs are different from browser cookies because of the amount and type of data stored.  Typically, you cannot control, delete, or disable the acceptance of Flash LSOs through your web browser.  For more information on Flash LSOs, or to learn how to manage your settings for Flash LSOs, go to the Adobe Flash Player Help Page, choose “Global Storage Settings Panel” and follow the instructions.  To see the Flash LSOs currently on your computer, choose “Website Storage Settings Panel” and follow the instructions to review and, if you choose, to delete any specific Flash LSO.

Pixels and Other Tracking Technologies

Clear GIFs, pixel tags and other technologies.  Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies.  In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages.  We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Website to, among other things, track the activities of Website visitors, help us manage content, and compile statistics about Website usage.  We and our third-party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

  1. If You Use Klarity

This section provides additional information about how DS Intelligence LLC may collect, use, and disclose information about individuals who use Klarity.  For purposes of this section, “we,” “us,” and “our” refers to DS Intelligence LLC, and individuals who use Klarity as “Klarity Users.”  This section describes how we may collect, use, and disclose information about Klarity Users only when they are using Klarity.  Other sections of this Privacy Policy describe how Klarity Users’ information may be collected, used, or disclosed when visiting the Website or using other Products or Services, or if your BCI may be collected for inclusion in our B2B databases.

How and Why We May Collect Personal Data About Klarity Users

We collect the categories of Personal Data about Klarity Users for the purposes listed in the following table, and we may have done so during the past twelve months.  Klarity Users’ BCI is included in our database, and our use and disclosure of that BCI is described the What Personal Data Do We Collect About You,  How We Use Personal Data,” and “How We Disclose Your Personal Data” sections.

Category of personal dataExamplesPurpose of collection and use
IdentifiersName, username and password, mailing address, physical address, email address, telephone number, device ID, company, IP address·      Communicate with you
·      Provide and enhance Klarity
·      Detect and prevent fraud
·      Update our database of business contact information
·      Market, advertise, or promote Klarity or our other products and services
·      Comply with legal and regulatory obligations
California Consumer Records Law informationName, username and password, mailing address, physical address, email address, telephone number, employment·      Communicate with you
·      Provide and enhance Klarity
·      Detect and prevent fraud
·      Update our database of business contact information
·      Market, advertise, or promote Klarity or our other products and services
·      Comply with legal and regulatory obligations
Commercial informationUse of Klarity, interest in using or purchasing other products and services we may offer·      Communicate with you
·      Provide and enhance Klarity
·      Detect and prevent fraud
·      Market, advertise, or promote Klarity or our other products and services
·      Comply with legal and regulatory obligations
Internet or other electronic network activityBrowsing history, clickstream data, browser and operating system type, navigation paths, data/time stamps, cookie identifiers, and other information about device characteristics and how you interact with Klarity·      Communicate with you
·      Provide and enhance Klarity
·      Detect and prevent fraud
·      Market, advertise, or promote Klarity or our other products and services
·      Comply with legal and regulatory obligations
Geolocation dataDevice location, geolocation, IP address·      Provide and enhance Klarity
·      Detect and prevent fraud
·      Comply with legal and regulatory obligations
Professional or employment-related informationOccupation, title, employer, business mailing address, business email address, business telephone number·      Communicate with you
·      Provide and enhance Klarity
·      Detect and prevent fraud
·      Update our database of business contact information
·      Market, advertise, or promote Klarity or our other products and services
·      Comply with legal and regulatory obligations
Mailbox informationEmails you have sent or received·      Provide and enhance Klarity
·      Comply with legal and regulatory obligations

Additional Information for Klarity Users Located in Europe

UK and EU law requires us to identify the basis for Klarity to process your personal data if you are located in the European Economic Area or the United Kingdom.

Generally, we process your personal data based upon our legitimate interest in doing so, for example to manage Klarity or to detect and prevent fraud.  If you submit your personal data to make an inquiry or to communicate with us, our basis for processing your personal data is consent.  When you submit your personal data to sign up to use Klarity, our basis for processing your personal data is necessity to contract.  See the “Bases for Processing Personal Data of EEA and UK Individuals section for more information about our basis for adding your personal data that is BCI to our database.

If you have questions, please contact us using the information in the “Who This Section Applies To and Whom You May Contact If You Have Questions” section.

Sources We May Use to Collect Personal Data About Klarity Users

We may have collected personal data about Klarity Users from the following sources:

Category of sourcesCategory of personal data
From you
We may collect personal data from you when you sign up to use Klarity, when you provide your information in a web form on Klarity, or when you otherwise communicate with us.
·      Identifiers
·      California Consumer Records Law information
·      Internet or other electronic network activity
·      Geolocation data
·      Professional or employment-related information
Automatically
We may collect personal data from you automatically.  See Section 9, “Our Use of Cookies and Other Tracking Technologies” for more information.
·      Internet or other electronic network activity
·      Geolocation data

Why We May Disclose Personal Data About Klarity Users and To Whom

We disclose personal data of Klarity Users as follows, and we may have done so in the past 12 months:

Category of Third-Party Recipients and Purpose of DisclosureCategory of personal data
Service providers
We may engage third parties to perform certain functions on our behalf.  To do so, we may disclose personal data to our third-party business partners and service providers in order to maintain and operate Klarity and provide, improve, and personalize Klarity, including to fulfill requests for Klarity, and for other technical and processing functions, such as sending emails on our behalf and technical support.  We may also disclose personal data to service providers or other third parties to detect, protect against, and respond to security incidents or other malicious, deceptive, illegal, or fraudulent activity or other threats and for legal compliance purposes or pursuant to legal process.
·      Identifiers
·      California Consumer Records Law information
·      Commercial information
·      Internet or other electronic network activity
·      Professional or employment-related information
Professional Services Firms
We may disclose personal data about Klarity Users to professional services firms that help us comply with our legal and regulatory obligations and establish, enforce, and otherwise exercise our rights and defend against claims, including, for example, auditors, law firms, and consultants.
·      Identifiers
·      California Consumer Records Law information
·      Commercial information
·      Internet or other electronic network activity
·      Geolocation data
·      Professional or employment-related information
Parents, Affiliates, and Subsidiaries
DSG is the ultimate parent entity of DS Intelligence LLC and other companies that make up the DemandScience family.  We may disclose personal data about Klarity Users to other companies within the DemandScience family, in order to provide Klarity or our other products and services.  When we disclose personal data about Klarity Users to other companies within the DemandScience family, their collection, use, and disclosure of that personal data is subject to this Privacy Policy.  When we disclose business contact information about Klarity Users to include in our database as B2B Participants, the collection, use, and disclosure of that personal data is as described in Sections 4, “What Personal Data Do We Collect About You”; 5, “How We Use Personal Data”; and 6, “How We Disclose Your Personal Data”.
·      Identifiers
·      California Consumer Records Law information
·      Commercial information
·      Internet or other electronic network activity
·      Geolocation data
·      Professional or employment-related information
Government Entities
We may disclose personal data about Klarity Users to Government Entities and law enforcement officials, for various reasons, including as required by law or regulation.
·      Identifiers
·      California Consumer Records Law information
·      Commercial information
·      Internet or other electronic network activity
·      Geolocation data
·      Professional or employment-related information
Merger and Acquisition Activity
We may disclose personal data about Klarity Users to third parties in connection with the proposed or actual financing, insuring, sale, securitization, assignment, or other disposal of all or part of our business or assets (including accounts) for the purposes of evaluating and performing the proposed transaction.
·      Identifiers
·      California Consumer Records Law information
·      Commercial information
·      Internet or other electronic network activity
·      Geolocation data
·      Professional or employment-related information

To opt-out of Klarity please email [email protected].

  1. Audience Outbound LLC Emails, Website, and Publication

If You Receive an Email from Audience Outbound LLC

As part of certain demand-generation services we provide to customers, Audience Outbound LLC may send emails publicizing a customer’s content (such as a white paper) or other types of communications at the direction of our customers.  Audience Outbound LLC may also send emails to publicize our own content and materials, for which we are the “customer” in this section.  Each customer determines the content of, and the targeted audience that will receive, the emails and other communication that Audience Outbound LLC sends.  Your choices matter to us, and if you wish not to receive further emails from or through Audience Outbound LLC, please contact us at  [email protected].  It can take a certain amount of time to process opt-out requests.

When Audience Outbound LLC sends an email, a pixel is embedded in the email that can automatically determine and inform us whether the email was opened, and links contained in the email are connected to our servers, which will redirect you to the ultimate site.  We use the information we collect through those pixels and links, and through other interactions with the emails that may be communicated to us (such as replies), to understand how individuals interact with emails sent through Audience Outbound LLC.  How Audience Outbound LLC collects, uses, and discloses the information we collect is described in the “What Personal Data Do We Collect About You and Why?:  Personal Data We Collect Automatically,” How We Use Personal Data,” and How We Disclose Your Personal Data sections.

The emails or other communications Audience Outbound LLC sends may include offers to access publications, white papers, or other resources offered by our customers.  How your personal data is collected, used, or disclosed once you click the link or otherwise follow instructions to access or download the publication is explained in the next section, If You Visit a Publication By Audience Outbound LLC.

If You Visit a Publication By Audience Outbound LLC

We maintain a website that allows individuals to download white papers and other resources offered through Audience Outbound LLC, including those individuals who may receive emails sent by Audience Outbound LLC at the direction of our customers.  How we collect, use, and disclose information collected or generated as you navigate that website is described the “What Personal Data Do We Collect About You and Why?:  Personal Data We Collect Automatically, How We Use Personal Data,” and How We Disclose Your Personal Data sections.

We refer to the content on this website as a “publication” offered by Audience Outbound LLC.  In the publication, before allowing individuals to access or download a white paper or other resource, we require individuals to provide their contact information and to answer questions determined by our customer offering that particular white paper or other resource.  We and our customer both collect this information, for different purposes, uses, and disclosures: 

Our collection, use, and disclosure:  How we collect, use, and disclose the information you submit through the publication is described in this Privacy Policy in the “What Personal Data Do We Collect About You and Why?”, How We Use Personal Data,” and How We Disclose Your Personal Data sections.   

Our customer’s collection, use, and disclosure:  This Privacy Policy does not explain how our customers collect, use, and disclose the information you submit through the publication.  That is determined by our customers.  You should review their privacy statements or ask them to explain their privacy practices surrounding the collection, use, and disclosure of that personal data.

  1. Inbox Global LLC Emails, Website, and Publication

If You Receive an Email From Inbox Global LLC

As part of certain demand-generation services we provide to customers, Inbox Global LLC may send emails publicizing a customer’s content (such as a white paper) or other types of communications at the direction of our customers.  Inbox Global LLC may also send emails to publicize our own content and materials, for which we are the “customer” in this section.  Each customer determines the content of, and the targeted audience that will receive, the emails or other communications that Inbox Global LLC sends.  Your choices matter to us, and if you wish not to receive further emails from or through Inbox Global LLC, please contact us at [email protected].  It can take a certain amount of time for us to process opt-out requests.

When Inbox Global LLC sends an email, a pixel is embedded in the email that can automatically determine and inform us whether the email was opened, and links contained in the email are connected to our servers, which will redirect you to the ultimate site.  We use the information we collect through those pixels and links, and through other interactions with the emails that may be communicated to us (such as replies), to understand how individuals interact with emails sent through Inbox Global LLC.  How Inbox Global LLC collects, uses, and discloses the information we collect is described in the “What Personal Data Do We Collect About You and Why?:  Personal Data We Collect Automatically,” How We Use Personal Data, and How We Disclose Your Personal Data Sections.

The emails or other communications Inbox Global LLC sends may include offers to access publications, white papers, or other resources offered by our customers.  How your personal data is collected, used, or disclosed once you click the link or otherwise follow instructions to access or download the publication is explained in the next section, “If You Visit a Publication By Inbox Global LLC.” 

If You Visit a Publication By Inbox Global LLC

We maintain a website that allows individuals to download white papers and other resources offered through Inbox Global LLC, including those individuals who may receive emails sent by Inbox Global LLC at the direction of our customers.  How we collect, use, and disclose information collected or generated as you navigate that website is described is in the “What Personal Data Do We Collect About You and Why?:  Personal Data We Collect Automatically,” “How We Use Personal Data,” and How We Disclose Your Personal Data sections.

We refer to the content on this website as a “publication” offered by Inbox Global LLC.  In the publication, before allowing individuals to access or download a white paper or other resource, we require individuals to provide their contact information and to answer questions determined by our customer offering that particular white paper or other resource.  We and our customer both collect this information, for different purposes, uses, and disclosures: 

Our collection, use, and disclosure:  How we collect, use, and disclose the information you submit through the publication is described in this Privacy Policy in the What Personal Data Do We Collect About You and Why?, How We Use Personal Data,” and How We Disclose Your Personal Data”  sections. 

Our customer’s collection, use, and disclosure:  This Privacy Policy does not explain how our customers collect, use, and disclose the information you submit through the publication.  That is determined by our customers.  You should review their privacy statements or ask them to explain their privacy practices surrounding the collection, use, and disclosure of that personal data.

  1. IronSend Ltd. Emails, Website, and Publication

If You Receive an Email From IronSend Ltd.

As part of certain demand-generation services we provide to customers, IronSend Ltd. may send emails promoting a customer’s content (such as a white paper) or other types of communications at the direction of our customers.  IronSend Ltd. may also send emails to publicize our own content and materials, for which we are the “customer” in this section.  Each customer determines the content of, and the targeted audience that will receive, the email or other communication that IronSend Ltd. sends.  Your choices matter to us, and if you wish not to receive further emails from or through IronSend Ltd., please contact us at [email protected].  It can take a certain amount of time to process opt-out requests. 

When IronSend Ltd. sends an email, a pixel is embedded in the email that can automatically determine and inform us whether the email was opened, and links contained in the email are connected to our servers, which will redirect you to the ultimate site.  We use the information we collect through those pixels and links, and through other interactions with the emails that may be communicated to us (such as replies), to understand how individuals interact with emails sent through IronSend Ltd.  How IronSend Ltd. collects, uses, and discloses the information we collect is described in the “What Personal Data Do We Collect About You and Why?:  Personal Data We Collect Automatically, How We Use Personal Data,” and How We Disclose Your Personal Data  sections.

The emails or other communications IronSend Ltd. sends may include offers to access publications, white papers, or other resources offered by our customers.  How your personal data is collected, used, or disclosed once you click the link or otherwise follow instructions to access or download the publication is explained in the next section, “If You Visit a Publication By IronSend Ltd.

If You Visit a Publication By IronSend Ltd.

We maintain a website that allows individuals to download white papers and other resources offered through IronSend Ltd., including those individuals who may receive emails sent by IronSend Ltd. at the direction of our customers.  How we collect, use, and disclose information collected or generated as you navigate that website is described is in the “What Personal Data Do We Collect About You and Why?:  Personal Data We Collect Automatically,” How We Use Personal Data,” and How We Disclose Your Personal Data sections.

We refer to the content on this website as a “publication” offered by IronSend Ltd.  In the publication, before allowing individuals to access or download a white paper or other resource, we require individuals to provide their contact information and to answer questions determined by our customer offering that particular white paper or other resource.  We and our customer both collect this information, for different purposes, uses, and disclosures: 

Our collection, use, and disclosure:  How we collect, use, and disclose the information you submit through the publication is described in this Privacy Policy in the “What Personal Data Do We Collect About You and Why?”,  How We Use Personal Data,” and How We Disclose Your Personal Data sections.  

Our customer’s collection, use, and disclosure:  This Privacy Policy does not explain how our customers collect, use, and disclose the information you submit through the publication.  That is determined by our customers.  You should review their privacy statements or ask them to explain their privacy practices surrounding the collection, use, and disclosure of that personal data.

About IronSend Ltd.

IronSend Ltd.’s address is Suite 1, 7th Floor 50 Broadway, London, United Kingdom, SW1H 0DB.   Please direct questions to IronSend Ltd. at (+44) 800 058 4046 or [email protected].

  1. Outbound Digital Limited Emails, Website, and Publication

If You Receive an Email From Outbound Digital Limited

As part of certain demand-generation services we provide to customers, Outbound Digital Limited may send emails publicizing a customer’s content (such as a white paper) or other types of communications at the direction of our customers.  Outbound Digital Limited may also send emails to publicize our own content and materials, for which we are the “customer” in this section.  Each customer determines the content of, and the targeted audience that will receive, the emails or other communications that Outbound Digital Limited sends.  Your choices matter to us, and if you wish not to receive further emails from or through Outbound Digital Limited, please contact us at [email protected]. It can take a certain amount of time for us to process opt-out requests.

When Outbound Digital Limited sends an email, a pixel is embedded in the email that can automatically determine and inform us whether the email was opened, and links contained in the email are connected to our servers, which will redirect you to the ultimate site.  We use the information we collect through those pixels and links, and through other interactions with the emails that may be communicated to us (such as replies), to understand how individuals interact with emails sent through Outbound Digital Limited.  How Outbound Digital Limited collects, uses, and discloses the information we collect is described in the What Personal Data Do We Collect About You and Why?:  Personal Data We Collect Automatically,  How We Use Personal Data, and How We Disclose Your Personal Data sections.

The emails or other communications Outbound Digital Limited sends may include offers to access publications, white papers, or other resources offered by our customers.  How your personal data is collected, used, or disclosed once you click the link or otherwise follow instructions to access or download the publication is explained in the next section, “If You Visit a Publication By Outbound Digital Limited.”

If You Visit a Publication By Outbound Digital Limited

We maintain a website that allows individuals to download white papers and other resources offered through Outbound Digital Limited, including those individuals who may receive emails sent by Outbound Digital Limited at the direction of our customers.  How we collect, use, and disclose information collected or generated as you navigate that website is described is in the “What Personal Data Do We Collect About You and Why?:  Personal Data We Collect Automatically,” How We Use Personal Data,” and How We Disclose Your Personal Data sections.

We refer to the content on this website as a “publication” offered by Outbound Digital Limited.  In the publication, before allowing individuals to access or download a white paper or other resource, we require individuals to provide their contact information and to answer questions determined by our client offering that particular white paper or other resource.  We and our customer both collect this information, for different purposes, uses, and disclosures: 

Our collection, use, and disclosure:  How we collect, use, and disclose the information you submit through the publication is described in this Privacy Policy in the “What Personal Data Do We Collect About You and Why?, How We Use Personal Data,” and How We Disclose Your Personal Data sections.  

Our customer’s collection, use, and disclosure:  This Privacy Policy does not explain how our customers collect, use, and disclose the information you submit through the publication.  That is determined by our customers.  You should review their privacy statements or ask them to explain their privacy practices surrounding the collection, use, and disclosure of that personal data.

About Outbound Digital Limited

Outbound Digital Limited’s address is 70 Sir John Rogerson’s Quay, Dublin, Dublin 2, D02 R296, Ireland.  Please direct questions to Outbound Digital Limited at (+353) 1800 660 088 or [email protected].

  1. Third-Party Links

Our Sites contains links to other websites, including social networking websites, mobile applications, or Internet locations (collectively “Third-Party Sites”).  We have no control over and are not responsible for Third-Party Sites, their privacy practices, their content, or any goods or services available through the Third-Party Sites.  Our privacy policy does not apply to Third-Party Sites; any information you provide to a Third-Party Site is subject to that Third-Party Site’s privacy policy.

The fact that we link to a website is not an endorsement or representation of an affiliation with that website.  You should carefully review the applicable privacy policies before using or engaging with any Third-Party Site on any of our Sites.

Our Sites may include social network sharing widgets that may provide information to their associated social networks or third parties about your interactions with our web pages that you visit, even if you do not click on or otherwise interact with the plug-in or widget.  Information is transmitted from your browser and may include an identifier assigned by the social network or third party, information about your browser type, operating system, device type, IP address, and the URL of the web page where the widget appears.  If you use social networking tools or visit social networking sites, we encourage you to read their privacy disclosures to learn what information they collect, use, and disclose.

  1. What Choices Do I Have Regarding Use of My Personal Data?

We may send periodic solicitations or informational emails to you.  You may opt-out of those emails by following the opt-out instructions contained in the email.  It can take a certain amount of time to process opt-out requests.  You may not be able to opt-out of receiving certain messages from us, such as transactional communications or legal notices.

  1. Children’s Privacy

Our Website is not intended for children under the age of 16.  We do not knowingly collect information from children.  In the event that we learn that we have collected personal data on the Website from a child under age 16 without parental consent, we will delete that information as permitted by law.  If you believe that we might have any information from a child under 16, please contact us at [email protected].

  1. Visiting our Website from Outside the United States

Our Website is hosted in the United States.  If you are visiting our Website from outside the United States, please be aware that your information will typically be transferred to, stored, and processed in the United States, United Kingdom, Ireland, Philippines, New Zealand, Australia, and France where our servers are located and our central database is operated.  The data privacy laws of those countries may be different from, or not be as comprehensive as, those in your country.

  1. Individuals in the European Economic Area (EEA) or United Kingdom

Who This Section Applies To And Whom You May Contact If You Have Questions

This section is relevant to individuals in the European Economic Area or the United Kingdom, and to individuals who are interacting with one of our entities located in the European Union or the United Kingdom, such as DemandScience UK Limited.

The European Economic Area is currently made up of Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden.

If you have questions, such as about whether you are interacting with one of our entities in the European Union or United Kingdom, please contact us using the information in the Contact Us section or our representatives in the EU and UK:  Matheson LLP , 70 Sir John Rogerson’s Quay, Dublin 2, Ireland, D02 R296 or [email protected], and for the DemandScience UK Limited, 125 Old Broad Street, London, EC2N 1AR or  [email protected].

Basis for Processing Personal Data of EEA and UK Individuals

Basis for processing your Personal Data.  We will process your Personal Data based upon your consent, to fulfill a contractual relationship with you, based on legitimate interests, or as required by our legal obligations within the European Economic Area or United Kingdom.  If you would like more information about those rare situations, the legitimate interests, or the bases for processing in particular processing operations, we invite you to contact us as described in the Who this Section Applies To And Whom You May Contact If You Have Questions section.

Examples of Personal Data processed based upon your consent.  If we direct marketing communications to you, in your individual capacity, we do so with your consent unless an exception applies (such as to send you direct marketing about similar products or services to ones you have already purchased from us).  If you wish to withdraw your consent, you may unsubscribe through the email or contact us using the information in the Contact Us section.  Withdrawing consent will not affect processing operations we have already completed.

Examples of Personal Data processed to fulfill a contractual relationship with you.  If you are a Klarity user or you otherwise have a direct relationship with us (meaning that you have contracted with us directly, rather than through your organization or employer), we process your Personal Data in order to fulfill our contractual obligations to you or as necessary to enter into that contract with you.  This does not apply when we are contracting with your organization or employer; in that case, we process based upon legitimate interests.

Examples of Personal Data processed based upon legitimate interests.  We may process your Personal Data for our legitimate interests or the legitimate interests of third parties, which include advertising or market and opinion research or promoting our customers’ content to you in a professional capacity, as far as you have not objected to the use of your data; entering into a contract with a third party (which could include your employer) and performing our obligations under that contact; the examination and optimization of processes for needs analysis; the further development of services and products as well as existing systems and processes; the disclosure of Personal Data within the framework of due diligence in the course of company sale negotiations; the enrichment of our data, e.g., by using or researching publicly accessible data; statistical evaluations or market analysis; benchmarking; the assertion of legal claims and defense in legal disputes which are not directly attributable to the contractual relationship; the restricted processing of data, if a deletion is not possible or only possible with disproportionately high effort due to the special type of storage; the prevention and investigation of fraudulent or criminal offences, if not exclusively for the fulfilment of legal requirements; and complying with our legal obligations in countries outside of the European Economic Area or the United Kingdom.  The controllers of our B2B databases are our subsidiaries DemandScience UK Limited and DS Intelligence, LLC.  If you would like more information, or to object to a particular processing operation based upon legitimate interests, please contact us using the information in the Who This Section Applies To and Whom You May Contact If You Have Questions section. 

Examples of Personal Data processed as required by our legal obligations.  We may process your Personal Data if required by a legal obligation within the European Economic Area or United Kingdom, such as an obligation to maintain records or to respond to a data subject rights request. 

If we transfer Personal Data from any legal entity we may have in the EEA or UK to a jurisdiction outside the EEA or UK, we will comply with any applicable legal obligations governing that transfer.  Our compliance may include use of appropriate contractual terms and technical and organizational measures.

Rights for EEA and UK Individuals

In addition, if you are a resident of the EEA or the UK, you may have the right to:

Find out if we use your Personal Data, to access your Personal Data, and receive copies of your Personal Data.

Withdraw any express consent that you have provided to the processing of your Personal Data at any time without penalty.

Access your Personal Data and have it corrected or amended if it is inaccurate or incomplete.

Obtain a transferable copy of some of your Personal Data, which can be transferred to another provider.

To request that we restrict the processing of your Personal Data pending our investigation and/or verification of your claim. 

Request your Personal Data be deleted or restricted under certain circumstances.  For example, if we are processing your Personal Data on the lawful basis of your consent and have no other lawful basis to process such, you may request your personal data be deleted when you withdraw your consent.

If you wish to exercise any of these rights or raise a complaint on how we have handled your Personal Data, please contact us as described in the Who this Section Applies To And Whom You May Contact If You Have Questions section.  If you wish to make a complaint with a supervisory authority, if you are in the UK, please contact the ICO, and if you are in the EU, please contact the appropriate supervisory authority for you.

  1. California Residents

California “Shine The Light” Law

Pursuant to California’s “Shine The Light” law (California Civil Code § 1798.83), California residents may request, free of charge once a year, certain information regarding what types of their Personal Data may be disclosed to third parties and, in some cases, affiliates, for those third parties’ and affiliates’ own direct marketing purposes.  Under this law, a business is to either provide California customers certain information upon request or permit California customers to opt-out of this type of disclosure.  You may request this information by contacting us at [email protected] and indicate in the email subject line, “California Shine The Light Request.”  Please include your mailing address and email address with your request.

The California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) offers California residents certain rights with respect to their Personal Data. 

First, California residents may opt-out of having their Personal Data sold to or shared with other persons or parties (as the terms “sold” and “shared” are defined in the CCPA). 

Second, California residents may have a right to know:

What specific pieces of information a business has about the resident;

Categories of Personal Data it has collected about the resident;

Categories of sources from which the Personal Data is collected;

Categories of Personal Data that the business sold, shared, or disclosed for a business purpose about the resident;

Categories of third parties to whom the Personal Data was sold, shared, or disclosed for a business purpose; and

The business or commercial purpose for collecting, selling, or sharing Personal Data.

Third, California residents may request that the Personal Data a business has collected from them be deleted from the business’s systems and records, subject to certain exceptions.

Fourth, California residents may request that inaccurate Personal Data a business maintains about them be corrected. 

Fifth, California residents may request that a business limit use of their sensitive personal data, subject to certain exceptions.  Except for job applicants and employees, we do not collect and process sensitive personal data of California residents.  If you are or were a job applicant or employee of DSG, please see the following section, Additional Information for Job Applicants and Employees About the CCPA.”

The CCPA also prohibits covered businesses from providing discriminatory treatment to California residents if they exercise their rights under the Act.

DSG may sell or share Personal Data of California residents.  You can request to opt-out of the sale or sharing of your Personal Data at any time by completing our online form or by sending us an email at The CCPA requires us to state that we do not have actual knowledge that we have sold or shared the Personal Data of California residents under 16 years of age.

To make a “request to know,” “request to delete,” or “request to correct” your Personal Data, send us an email at [email protected].  (Please put “Request to Know,” “Request to Delete,” or “Request to Correct” in the subject heading of your email.)  You may also submit these requests via  Do Not Sell My Personal Information or by mailing your request to us address in the Contact Us  section.

We will confirm receipt of your request to know, delete, or correct within 10 days along with a description of what steps we will take to verify and respond.  We must provide the requested information or delete your Personal Data within 45 days of receipt of your request but can use an additional 45 days.  If that is the case, we will let you know that.

When contacting us, we may ask you to provide certain, limited Personal Data, such as your name, email address, and/or username to verify your request and to match with our records and systems.  We will not retain this Personal Data or use it for any other purpose.  To inquire about exercising these rights, please contact us using the information in the Contact Us section.

Additional Information for Job Applicants and Employees About the CCPA

This subsection contains information about how we may collect, use, and disclose the Personal Data about California residents related to any job application or employment with us.  This subsection does not contain information about how we may collect, use, and disclose Personal Data about California residents not related to any job application or employment with us, which is described in the remainder of this Policy.  This subsection does not apply to non-California residents.

For example, if you are a California resident and apply for a job with us through the Careers page on our Website, the Policy outside of this subsection explains how we may collect, use, or disclose the Personal Data we collect or generate about you as you browse or navigate our website.  This subsection explains how we may collect, use, or disclose the Personal Data you submit by clicking “Submit Application” on our Website to apply for a job.

In the proceeding 12 months, we may have collected the following categories of information about job applicants and employees who are California residents:

Category of Personal DataExamplesPurpose of Collection and Use
IdentifiersName, address, email address, phone number, social security number, online identifier· Communicate with job applicants and employees
· Make employment and compensation decisions
· Comply with applicable law
California Consumer Records law informationName, social security number, address, telephone number, passport number, driver’s license or state identification card number, education, employment, employment history, bank account number, other financial information, medical information, health insurance information· Communicate with job applicants and employees
· Make employment and compensation decisions
· Provide employee benefits and compensation
· Comply with applicable law
Characteristics of protected classifications under California or federal lawGender, race, ethnicity, veteran status, disability status, sexual orientation, national origin, criminal records· Comply with applicable law
Financial informationBank account information· Provide employee benefits and compensation
Internet or other electronic network activityNetwork activity, network connections, IP address· Detect and prevent fraud and malicious activity
· Ensure network and information security and compliance with our IT and data privacy and security policies
· Comply with applicable law
Geolocation informationIP geolocation· Detect and prevent fraud and malicious activity
· Ensure network and information security and compliance with our IT and data privacy security policies
· Comply with applicable law
Audiovisual informationRecording of calls or meetings, headshots, sales presentations· Record keeping of meetings as business records
· Make employment and compensation decisions
Professional or employment-related informationJob titles, compensation, professional experience, employment history, references, education, degrees granted· Make employment and compensation decisions
Education informationEducational institutions attended, dates of attendance, degrees granted· Make employment and compensation decisions
Inference informationInferences about a job applicant’s or employee’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes· Make employment and compensation decisions
· Comply with applicable law
Sensitive personal information· Social Security number, driver’s license number, passport number, or state-issued identification card number
· Racial or ethnic origin
Health information for purposes of ADA reasonable accommodations
· Comply with applicable law

We may have collected Personal Data about job applicants or employees from the following sources:

Category of SourcesCategory of Personal Data about Job Applicants and Employees
Through job applications and the application and hiring process
We may collect Personal Data about job applicants and employees through job applications and related application materials that they submit to us.
· Identifiers
· California Consumer Records law information
· Characteristics of protected classifications under California or federal law
· Audiovisual information
· Professional or employment-related information · Education information
· Sensitive personal information (racial or ethnic origin, health information)
From employees
We may collect Personal Data from employees as part of the onboarding process and continued employment process.  We may also collect additional Personal Data automatically from employees as they use our information and communication systems.
· Identifiers
· California Consumer Records Law information
· Financial information
· Information or other electronic network activity
· Geolocation information
· Audiovisual information
· Professional or employment-related information
· Inference information
· Sensitive personal information (Social Security number, driver’s license number, passport number, or state-issued identification card number, health information)
Third-party suppliers
We may collect Personal Data about job applicants or employees through third-party suppliers, which may be Service Providers under the CCPA or not.  We use these third-party suppliers to conduct background checks, source application information (such as when an individual applies for a position through LinkedIn), or to identify potential candidates who may be a good fit to work with us (such as outside recruitment agencies).
· Identifiers
· California Consumer Records law information
· Professional or employment-related information
· Education information
· Inference information
Other third parties
We may collect Personal Data about job applicants or employees through other third parties, such as through reference calls during the hiring process or communicating with other entities to track and maintain appropriate records of education, training, and development activities, or from healthcare providers, as necessary to make hiring, employment, and promotion decisions.
· Identifiers
· California Consumer Records law information
· Professional or employment-related information
· Education information
· Inference information

We have sold or shared Personal Data of California residents within the past 12 months.  However, we do not sell or share the Personal Data related to or collected through any job application or employment with us described in this section, and we have not done so in the past 12 months.  For more information about how we sell Personal Data of California residents, please see the “California Consumer Privacy Act (CCPA)” section.

We do not have employees under 18 years of age.  Despite that, the CCPA still requires us to state that we do not have actual knowledge that we have sold or shared Personal Data of job applicants or employees under 16 years of age.

We disclose Personal Data of job applicants and employees as follows, and we may have done so in the past 12 months:

Category of Third-Party Recipients And Purpose Of DisclosureCategory of Personal Data about Job Applicants and Employees
Service providers
We engage third-party service providers to perform a variety of services on our behalf, which may mean that we have to disclose Personal Data about job applicants and employees to these third parties.  For example, we may disclose Personal Data to a payroll provider in order to process payroll, or to a SaaS provider to provide software used by employees to fulfill their job duties and discharge their responsibilities.  When we disclose Personal Data in this way, we put in place appropriate measures to make sure that our service providers keep the Personal Data confidential and secure.
· Identifiers
· California Consumer Records law information
· Characteristics of protected classifications under California or federal law
· Financial information
· Internet or other electronic network activity
· Audiovisual information
· Geolocation information
· Professional or employment-related information
· Education information
· Inference information
· Sensitive personal information
Financial institutions
We may disclose Personal Data about employees to financial institutions in order to pay employee compensation.
· Identifiers
· Financial information
· Professional or employment-related information
Benefit plans
We may disclose Personal Data about employees or their dependents to our benefits providers in order to provide benefits to our employees and their dependents, such as health, dental, and disability insurance.
· Identifiers
· California Consumer Records law information
· Characteristics of protected classifications under California or federal law
· Inference information
· Sensitive personal information (racial or ethnic origin)
Professional Services Firms
We may disclose Personal Data about job applicants or employees to professional services firms that help us comply with our legal and regulatory obligations and establish, enforce, and otherwise exercise our rights and defend against claims, including, for example, auditors, law firms, and consultants.
· Identifiers
· California Consumer Records law information
· Characteristics of protected classifications under California or federal law
· Financial information
· Internet or other electronic network activity
· Geolocation information
· Audiovisual information
· Professional or employment-related information
· Education information
· Inference information
· Sensitive personal information
Parents, Affiliates, and Subsidiaries
Demand Science Group, LLC is the parent entity of our group of companies that make up the DemandScience family.  We may disclose Personal Data about job applicants or employees to other companies within the DemandScience family, in order to make employment or hiring decisions, to provide employ benefits and compensation, or to otherwise manage and operate the DemandScience family of companies.  When we disclose Personal Data about job applicants or employees to other companies within the DemandScience family, their collection, use, and disclosure of that Personal Data is subject to this Policy.
· Identifiers
· California Consumer Records law information
· Characteristics of protected classifications under California or federal law
· Financial information
· Internet or other electronic network activity
· Geolocation information
· Audiovisual information
· Professional or employment-related information
· Education information
· Inference information
· Sensitive personal information
Government Entities
We may disclose Personal Data about job applicants and employees to Government Entities and law enforcement officials, for various reasons, including as required by law or regulation or to confirm or verify a California resident’s right to work in the United States.
· Identifiers
· California Consumer Records law information
· Characteristics of protected classifications under California or federal law
· Financial information
· Internet or other electronic network activity
· Audiovisual information
· Geolocation information
· Professional or employment-related information
· Education information
· Inference information
· Sensitive personal information
Merger and Acquisition Activity
We may disclose Personal Data about job applicants or employees to third parties in connection with the proposed or actual financing, insuring, sale, securitization, assignment, or other disposal of all or part of our business or assets (including accounts) for the purposes of evaluating and performing the proposed transaction.
· Identifiers
· California Consumer Records law information
· Characteristics of protected classifications under California or federal law
· Financial information
· Internet or other electronic network activity
· Geolocation information
· Audiovisual information
· Professional or employment-related information
· Education information
· Inference information
· Sensitive personal information

The CCPA requires us to state that we do not use or disclose sensitive personal information about job applicants or employees for purposes other than to perform the services reasonably expected by an average job applicant or employee who applies for a job or is employed by us; to prevent, detect, and investigate security incidents that compromise the availability, authenticity, integrity, or confidentiality of stored or transmitted Personal Data; to resist malicious, deceptive, fraudulent, or illegal actions directed at us and to prosecute those reasonable for those actions; or to collect or process sensitive personal information where such collection or processing is for the purpose of inferring characteristics about a job applicant.

CCPA Consumer Request Rights Metrics

As described elsewhere, California residents may request to access, delete, and correct Personal Data that we maintain about them.  During the previous calendar year (2023), DSG received the following number of requests from consumers who stated they were California residents:

 RequestsRequests ActionedDeniedMean Number of Days to Respond
Requests to Know110<1
Requests to Delete29290<3
Requests to Opt-out81810<9
Requests to Limit0000
  1. Residents of U.S. States other than California

Certain other U.S. states have enacted laws similar in nature to the CCPA.  Those laws exclude certain Personal Data, such as the types of Personal Data we collect, use, and disclose, from their scope.

However, we will honor “requests to know,” “requests to delete,” or “requests to correct” made by any individual in the United States, other than Personal Data about job applications or employment with us.  To make a “request to know,” “request to delete,” or “request to correct” your Personal Data, send us an email at [email protected]. (Please put “Request to Know,” “Request to Delete,” or “Request to Correct” in the subject heading of your email.)  You may also submit these requests via Do Not Sell My Personal Information or by mailing your request to our address in the Contact Us section.

  1. Contact Us

If you have questions regarding this Policy, or would like to report a potential privacy or security incident or vulnerability or otherwise make a complaint, please call us at +1-978-887-0010, email us at [email protected]. or write us:

Demand Science Group, LLC
Data Protection Officer
222 Rosewood Drive
Danvers, MA 01923

  1. Changes to This Policy

This Policy is current as of the Effective Date on the top of this page.  We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Website, at https://demandscience.com/privacy-policy/


Table of contents

Our Policy is divided into sections, to make it easier to read.  You can click on any section title to jump to a section that interests you or you can scroll through this Policy, or both.

  1. What this Policy Applies to
  2. What Personal Data Do We Collect About You, and Why?
  3. How We Use Personal Data
  4. How We Disclose Your Personal Data
  5. How Long We Keep Your Personal Data
  6. Our Use of Chatbots
  7. Our Use of Cookies and Other Tracking Technologies
  8. If You Use Klarity
  9. Audience Outbound LLC Emails, Website, and Publication
  10. Inbox Global LLC Emails, Website, and Publication
  11. IronSend Ltd. Emails, Website, and Publication
  12. Outbound Digital Limited Emails, Website, and Publication
  13. Third-Party Links
  14. What Choices Do I Have Regarding Use of My Personal Data?
  15. Children’s Privacy
  16. Visiting our Website from Outside the United States
  17. Individuals in the European Economic Area (EEA) or United Kingdom
  18. California Residents
  19. Residents of U.S. States other than California
  20. Contact Us
  21. Changes to This Policy